The Biodiversity Awareness and Beach Clean-Up campaign, conducted by PFC Group, as part of the Dubai Turtle Rehabilitation Project, aimed to raise awareness about the importance of biodiversity conservation and the protection of marine life. This initiative involved a series of educational activities focused on the significance of preserving local ecosystems, particularly the protection of endangered sea turtles. The campaign also included informational sessions to educate the public on the vital role of biodiversity in maintaining healthy ecosystems.